JoJo is delivering the goods despite the ongoing global pandemic. Unlike many artists, she is sticking to schedule with the release of her fourth studio album, good to know. We’ve heard ‘Man’ and most recently ‘Lonely Hearts,’ which she is giving the video treatment today.
Directed by now recurring collaborator Zelda Williams, the video has JoJo almost baring it all and sometimes in dazzling outfits. There’s a clear focus on the singer with a little bit of light and silhouette play happening at spontaneous times. It’s a good example of less is more.
Watch the video for ‘Lonely Hearts’ below and stream JoJo’s new album, good to know, this Friday.
Peter Stavros is the founder and editor-in-chief of Bops And Bangers. You can reach him at firstname.lastname@example.org.