Sam Smith Is A Mannequin In Video For ‘To Die For’

Almost feels straight out of a horror movie. And actually, it starts with a few lines from something close to a horror movie. ‘To Die For’ is the newest single from Sam Smith – a song ‘for all the lonely hearts out there on another Valentine’s Day.’ Geez, thanks Sam. If you were wondering why the wig pop-up shop in London this week, the music video basically takes place in there.

Smith is not a man or a woman, but a mannequin. His head is stuck on a pole as his lips mouth the words to this heartbreaking song about wanting to have someone too. It starts with a borrowed line from the 2001 movie Donnie Darko: ‘does that scare you? I don’t want to be alone.” It repeats here and there throughout the video. Then, a number of couples, straight and gay, walk past the storefront window as he just stares in disappointing jealousy. Ultimately, a strange figure breaks the store window and takes Smith’s head. (Hmm.. Dancing With A Stranger?Ha!)

‘I poured my heart and soul into this song. So happy ‘To Die For’ is yours now and I can’t express how excited I am to sing this live one day soon,’ Smith wrote. ‘Hope you love it!’

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Sam posted the cover artwork for the new album today on social media. It has the same name as his new single and will come out May 1. It features this song along with his previous singles ‘How Do You Sleep’ and the Normani-supported ‘Dancing With A Stranger.’

Check out the new song and video below!