When two major forces in music and athletic wear come together, you are going to get magic. Today, Beyonce and Adidas announced that they have signed a new deal for a partnership that will bring Queen B’s activewear clothing line Ivy Park to a whole new level.
This new deal will see Beyonce producing everything from footwear to casual clothing to athletic wear. This is a massive opportunity for both parties to expand their reach and play with their creative side. Both are excited for this new partnership.
‘This is the partnership of a lifetime for me,’ Beyoncé said. ‘Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.’
So exciting! Imagine the possibilities that are going to come from this. We can’t wait to see what they put out over the next few years.
(Photo: Getty Images)