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Beyonce, Adidas Announce Clothing Partnership For Ivy Park




When two major forces in music and athletic wear come together, you are going to get magic. Today, Beyonce and Adidas announced that they have signed a new deal for a partnership that will bring Queen B’s activewear clothing line Ivy Park to a whole new level.

This new deal will see Beyonce producing everything from footwear to casual clothing to athletic wear. This is a massive opportunity for both parties to expand their reach and play with their creative side. Both are excited for this new partnership.


‘This is the partnership of a lifetime for me,’ Beyoncé said. ‘Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.’

So exciting! Imagine the possibilities that are going to come from this. We can’t wait to see what they put out over the next few years.

(Photo: Getty Images)

Residing in San Antonio, Peter is the creator and editor-in-chief of this blog. He is currently pursuing degrees in Journalism and Business & Event Management. He is a news junkie, pop culture aficionado, and live-music obsessed.